New-home customer experience platform
One home.
One story.
Everyone aligned.
SingleStory gives home builders one connected customer experience from contract to closing — keeping buyers, sales, construction, lending, Realtors and closing working from the same home.
Cara Demo-Buyer
Willow Creek · Lot 214 · Aspen
Buyer view
Your home is at
Roof
3 of 6 stages complete
Latest update
Roofing installation is underway.
2 new jobsite photos
What's next
Orientation · Aug 29
Closing · Sep 5 · Confirmed
Needed from you
Nothing right now
We'll tell you the moment that changes
Sales view
Willow Creek
- Stage
- Roof
- Next date
- Orientation · Aug 29
Construction view
Lot 214
- Stage
- Roof
- Buyer last updated
- 6 days ago
One home in SingleStory, seen by four of the people responsible for it. Demo data shown.
Why SingleStory exists
One home shouldn't create six different versions of what's happening.
Sales knows one thing. Construction knows another. Lending, closing and the Realtor each keep their own copy of the same home — and the buyer is left piecing it together from texts, emails and whoever answers first.
Has construction actually started?
Buyer — asking someone else
Can someone send me the latest update?
Realtor — asking someone else
The closing date changed — who told the buyer?
Closing — asking someone else
Do we have the earnest money yet?
Sales — asking someone else
The buyer still needs to complete this.
Lending — asking someone else
When is the walkthrough scheduled?
Construction — asking someone else
Everyone needs something different. Nobody should be working from a different story.
SingleStory puts the home itself at the centre. Same record, same dates, same progress — presented differently to each person who touches it.
The product
Everything around the home, finally connected.
The home stays the same. The view changes with your role — so the buyer follows their home while every team works the part they own.
Cara Demo-Buyer
Willow Creek · Lot 214 · Aspen
What the buyer opens
Your home is at
Roof
3 of 6 stages complete
Latest update
Roofing installation is underway.
2 new jobsite photos
What's next
Orientation · Aug 29
Closing · Sep 5 · Confirmed
Needed from you
Nothing right now
We'll tell you the moment that changes
Sales
Attention
Orientation Aug 29 · financing at conditional approval
The next step, and who owns it.
Construction
Field
Stage set to Roof · 12 photos shared with buyer
Posted once, from the jobsite.
Closing
Readiness
Closing Sep 5 · confirmed · 3 documents ready
One closing date, quoted everywhere.
Leadership
Exceptions
4 of 38 homes need attention
This home isn't one of them.
One home, four responsibilities. Demo data shown.
How a home moves
One shared journey from contract to keys.
SingleStory gives every home a clear journey, while letting your team and your buyer see the part of it that matters to them.
01
Contract
The home gets one record everyone works from.
Buyer, community, lot, plan and the team around it — established once.
02
Financing
Buyers report items. Lenders verify them.
One financing status instead of three people guessing at it.
03
Construction
The field moves the home forward.
Stage changes and jobsite photos become the buyer's update.
04
Closing
Dates and documents get coordinated.
Closing owns the closing date, so one date is quoted everywhere.
05
Home
The buyer reaches closing day informed.
No surprises at the end, because there were none along the way.
Your process. Your milestones. One clear experience.
Builders configure the journey around how they actually build — communities, plans and stages are yours. SingleStory keeps the experience around it consistent.
Role experience
Everyone has a view.
Nobody has a different story.
Switch the role and watch the workspace change while the home — the same buyer, community, lot and plan — stays exactly where it was.
Cara Demo-Buyer
Willow Creek · Lot 214 · Aspen
Buyer view
Always know what’s happening next.
Your home is at
Roof
3 of 6 stages complete
Latest update
Roofing installation is underway.
2 new jobsite photos
Progress, updates, dates, documents and the people helping them, in one place they can open any time.
See my homeThe same home, seen by each role. Demo data shown.
For the buyer
They shouldn't have to ask what's happening with their home.
The months between contract and closing are the part buyers remember. SingleStory gives them one place that answers the questions they would otherwise text someone about.
- Where is my home right now?
- Roof · 3 of 6 stages complete
- What happened recently?
- Roofing installation underway · 2 new photos
- Do I need to do anything?
- Nothing right now
- What's coming up?
- Orientation · Aug 29
- When do I close?
- Sep 5 · Confirmed
- Who do I ask?
- Sales, construction, lending and closing contacts
Cara Demo-Buyer
Willow Creek · Lot 214 · Aspen
Buyer view
Your home is at
Roof
3 of 6 stages complete
Latest update
Roofing installation is underway.
2 new jobsite photos
What's next
Orientation · Aug 29
Closing · Sep 5 · Confirmed
Needed from you
Nothing right now
We'll tell you the moment that changes
Demo data shown.
Your team
Everyone works from the same home.
Sales, construction, lending, closing, the Realtor and the buyer each own a different part of the same home. Different responsibilities — shared facts.
Cara Demo-Buyer
Willow Creek · Lot 214 · Aspen
- Community
- Willow Creek
- Lot
- Lot 214
- Plan
- Aspen
- Closing
- Sep 5 · Confirmed
3 of 6 stages complete
Construction
Stage set to Roof
12 photos shared with the buyer
Sales
Orientation scheduled
Aug 29 · on the buyer's home
Lending
Financing item verified
Buyer-reported, lender-confirmed
Closing
Closing date confirmed
Sep 5 · quoted the same everywhere
Realtor
Client progress visible
Buyer-safe view of the same home
Buyer
Next action complete
Nothing outstanding today
One update shouldn't create six follow-up conversations.
Demo data shown.
For leadership
See what needs attention before it becomes a problem.
SingleStory brings the exceptions forward, so leaders spend their day on the homes that actually need them instead of opening every home to find out.
4 of 38 homes need attention.
The other 34 don't need a status meeting.
Blockers
2 homes- Buyer financing action is overdue
- Closing date has not been confirmed
Needs attention
2 homes- Earnest money payment is due
- No construction update shared in 10 days
For your information
Setup- Community default team needs attention
- One plan has no elevations yet
Demo data shown.
Your customer experience
Your brand. Your buyer. Your experience.
SingleStory works behind the scenes. Your buyers stay with your company instead of feeling handed off to another software vendor.
- Your logo and company name on buyer-facing screens
- Your invitation, sent in your name
- Community imagery and descriptions you write
- Your communities, plans and teams — named your way
Willow Homes
Building in central Indiana since 1998
Willow Creek
Wooded homesites, walking trails, and Aspen and Cedar plans.
Your home is at
Roof
3 of 6 stages complete
Latest update
Roofing installation is underway.
2 new jobsite photos
Willow Homes · powered by SingleStory
Illustrative builder. Demo data shown.
Built for builders
Built around the way you build.
Your communities, plans, elevations, teams and construction stages are yours. Set them up once, and every home you sell carries them through to the buyer.
You configure
- Community
- Willow Creek
- Plan
- Aspen · Craftsman elevation
- Journey
- Contract → Financing → Construction → Closing → Home
- Team
- Sales · Construction · Lending · Closing
Cara Demo-Buyer
Willow Creek · Lot 214 · Aspen
Every buyer sees
Your home is at
Roof
3 of 6 stages complete
Latest update
Roofing installation is underway.
2 new jobsite photos
Demo data shown.
Configure once. Your process becomes the experience.
One home. One story.
Give every home one clear story.
Bring your buyers, teams, milestones, updates and closing experience together in one place built around the way your company works.
One home. One story. Everyone aligned.